0 / 5 sparks

Hello. You found us at exactly the right time.

Brandswith aheartbeat.

Agencies build websites.
We build brands with a heartbeat.

Scroll to feel the pulse
01 / Selected work

Proof, not promises.

01 / Brand system + storefront

TikiCreationStudio

A funny little product became a full world—voice, packaging logic, product system, and a storefront built to keep the joke moving.

TikiCreationStudio funny air freshener storefront homepage, a LUCAMI brand and web design project
01 / Brand system + storefront

TikiCreationStudio

A funny little product became a full world—voice, packaging logic, product system, and a storefront built to keep the joke moving.

Derby City Decks Louisville contractor website concept designed by LUCAMI
02 / Website concept

Derby City Decks

Blue-collar truth with top-agency nerve: a family contractor presented with the confidence of the work they already do.

Dress for Success Louisville nonprofit homepage concept designed by LUCAMI
03 / Nonprofit homepage concept

Dress for Success Louisville

A mission brought forward with warmth, urgency, and a journey that starts with the woman—not the organization chart.

AI Ready interactive beginner course website designed by LUCAMI
04 / Interactive course

AI Ready

Ten lessons turned into small, reassuring wins—playgrounds, comprehension checks, and a toolkit people can actually take with them.

Big Sister Academy trauma-informed life-skills library website designed by LUCAMI
05 / Life-skills library concept

Big Sister Academy

Trauma-informed learning without the clinical voice: practical scripts, zero shame, and a big-sister “I gotchu” at every turn.

MC Photography Images family and portrait photography portfolio website designed by LUCAMI
06 / Photographer portfolio concept

MC Photography Images

A return to the camera framed without pretense—warm, plainspoken, and made for the families already in front of the lens.

Choose a project, then scroll inside the screen

02 / The red thread

The work changes.
The reason underneath it doesn’t.

A brand is not a logo. It’s the feeling that arrives before the facts. We build that feeling—then give it momentum.

LUCAMI gets excited about the thing behind your thing. The strange little detail. The reason you started. The sentence only you could say. That’s where your brand begins.

From feeling to form

Then the feeling needs
somewhere to live.

One story, carried through every piece of the brand.

One brand.
Every place it lives.

03 / What we make

Product, visual, mobile and web design. Brand voice and animation. Six ways to make your brand feel like one clear idea.

01

Product design

We shape useful ideas into products people can understand and enjoy using.

02

Visual design

The colors, type, images, and details that make your brand recognizable.

03

Mobile design

Clear, thoughtful experiences made to feel natural in the palm of your hand.

04

Web design

Sites that look sharp, move with purpose, and help people take the next step.

05

Brand voice

The exact words that make your business sound like itself—everywhere.

06

Animation

Motion that guides attention, adds feeling, and makes the whole brand come alive.

The name is the whole point.

LUCAMI is Luca and Cami, fused together. Claudia named the studio for her kids because this work was never supposed to be empty polish. They are the soul of her, the brand, and the company. Every build starts there: with something worth caring about.

Portrait of Claudia Garcia, LUCAMI founder and Louisville brand identity and web designer
The human behind LUCAMIClaudia Garcia

I named LUCAMI after Luca and Cami because the brands I build should feel alive, personal, and worth caring about.

A small live experiment

Give us the name.

Type the business you are building. LUCAMI will hand back a first instinct—not a final brand, just the beginning of one.

Your direction will appear here

The best brands start with something true.

Give us a name and we’ll make the first move.

04 / How it works

How it
works.

01

Quick call.

15 minutes. You tell me about your business and your customers. I tell you honestly what I’d fix.

02

Straight audit, if you need it.

I go through your current site and send you the full breakdown: what’s broken, why it matters, and what I’d do about it.

03

Book the work.

We agree on the scope and start date. You send what I need; I start. Focused sites move in days, not calendar-page purgatory.

04

We build it together.

I send you previews as I go. You react, I refine. No big reveal where you hate it.

05

Launch.

Your site goes live after final review. You leave with a finished website and a brand that knows how to keep showing up.

See exactly what LUCAMI projects cost →Read the honest answers in the LUCAMI FAQ →
Ready when the idea is.

Make it
mean something.

Bring the half-formed thought, the growing business, or the brand that no longer feels like you. We’ll find the heartbeat.

Sends straight to us.

← Back to LUCAMI
Questions with actual answers.

Ask better.Get the truth.

No fog machine. No agency dialect. No twenty-slide deck explaining the word “authentic.” Just clear answers about branding, custom websites, and how LUCAMI works.

01Do I actually need a brand identity designer in Louisville?

If all you need is a logo file to slap on an invoice, probably not. If your business has outgrown borrowed colors, random fonts, and copy that sounds like everyone else, yes. A brand identity designer turns the real reason people choose you into a system: positioning, voice, type, color, imagery, and rules that keep it all from wandering off.

See how LUCAMI builds one brand across every touchpoint.

02What does a brand designer actually do?

Not “make it pretty.” Pretty without strategy is just expensive wallpaper. A brand designer figures out what makes your business worth noticing, chooses the words and visual language that express it, and builds a repeatable system your website, social content, products, and people can all use without looking like distant cousins.

Read the belief behind LUCAMI’s brand work.

03Why hire a web designer in Louisville instead of a website maker?

A website maker gives you blocks. A web designer decides what the blocks should say, what deserves attention, what should move, and what gets a visitor to trust you enough to act. Tools are useful. They are not taste, strategy, judgment, or a point of view. A microwave is also a tool; nobody calls it a chef.

Look through LUCAMI’s selected website work.

04Is custom website design in Louisville worth it over a template?

When your business needs to be remembered, yes. A template starts with somebody else’s layout and asks your story to squeeze in. Custom website design starts with your audience, your offer, and the one action the page needs to earn. Then the structure, copy, visuals, and motion are built around that. No digital hand-me-downs pretending to be a strategy.

Compare the very different brands in the selected work.

05How does the LUCAMI design process work?

We talk. I listen for the thing under the thing. We agree on what needs to be built, then I show you the work while it is alive enough to change. You react, I refine, and we launch something we both recognize. No disappearing for six weeks. No dramatic reveal of a homepage you secretly hate.

See every step of the LUCAMI process.

06How long does a custom website take?

A focused site can move in days when the decisions are clear and the content is ready. A deeper brand system, course, or content-heavy site takes longer because it has more thinking to do. You get a real timeline before work begins, not “soon” dressed up in a project portal. Fast is useful. Rushed is expensive in ways nobody puts on the invoice.

Ask about a realistic timeline for your project.

07Do I need a full brand before I build a website?

No. Sometimes the website is where the brand finally becomes obvious. We can build the identity and the site together so the words, visuals, and user experience grow from the same idea. That is usually cleaner than stapling a new logo onto a website that still sounds like your old business.

Explore brand voice, visual design, and web design together.

08Does every website need animation and fancy effects?

Absolutely not. Motion should guide attention, explain something, or make the brand feel more like itself. If it exists only to prove somebody discovered JavaScript, it can go. LUCAMI uses animation with a job to do. Your customers did not come to fight a haunted PowerPoint.

See where animation fits in LUCAMI’s services.

09Is LUCAMI only for Louisville businesses?

No. LUCAMI is based in Louisville and proud of it. The work can travel. If you care about what you are building, want an honest creative partner, and are willing to make decisions instead of collecting endless options, we can probably make something sharp together from wherever you are.

Meet Claudia and the story behind LUCAMI.

10What do you need from me to start?

Tell me what the business does, who it is for, what is not working now, and what you want people to do when they find you. Bring the messy notes. Bring the half-sentence. Bring the thing you keep saying in person but forgot to put on the website. We can work with truth. We cannot work with “make it pop.”

Start the conversation with LUCAMI.

Still have a question with teeth?

Good. The interesting projects usually start with one. Tell us what you are building and what is getting in the way.

Bring LUCAMI the real question ↗
← Back to LUCAMI

Real work.Real numbers.

No mystery invoice energy.You should know what the work costs before anyone schedules a “discovery about discovery” call. Here is the menu. Pick the problem that needs fixing.

Pick your move.

Five clear ways to put your brand or website back in control. No fake scarcity. No “starting at” ambush.

01

Website Audit

A straight read on what is working, what is wasting space, and what to fix first. The audit is credited toward a later LUCAMI project.

$100
02

Homepage Makeover

One homepage, rebuilt to stop wasting its first impression.

$300
03

One-Page Website

A sharp, focused custom website that does one job and does it well.

$500
04

Full Website

Up to five pages, built as one clear system. No copy-paste maze.

$750
05

Brand Starter Pack

The starting point for a brand that needs a real identity instead of a mood board and a prayer.

$900
The terms50% to book. 50% at launch.

Clean, simple, understood before the work begins. The Website Audit is credited toward a later project.

The bonus$500+ gets more airtime.

Orders of $500 or more get a promo video on Claudia’s TikTok after the project is paid in full. A bonus, not a discount. Your work deserves an entrance.

Know the number.Now make the move.

Tell LUCAMI what you are building, what is broken, and what you want people to feel. We will start with the right-sized move, not the loudest package.

Bring LUCAMI the project ↗